Modern Standard Arabic is Key to Maximize Reach

Arabic dubbing in the Middle East started with the late Nicolas Abou Samah, a celebrated Lebanese film director, in the late 70’s when he established his company FILMALI in Lebanon. His initiative sparked the industry in the Middle East given the importance of Arabic localization, as the significance of Arabic (Modern Standard Arabic specifically) cannot be underestimated in the modern world. It is the official language of over 20 countries and there are about 300 million speakers of Arabic across the world. As so, this is a huge potential in the global market growth. The Arab world exhibits an immense [...]