Banner ads have become obsolete. Brands and advertisers realized that content marketing is generating much better results than traditional display ads. Major updates to global social networks are now pushing video content more than anything else which made video content by far the most converting. Traditionally, video content came with a huge production cost however, in the online medium, the need to produce fresh, relevant and up-to-date content is crucial for brand awareness and lead conversions. We asked ourselves the million dollar question: how can we produce continuous video content for brands within an affordable cost bracket?
The answer came through the creation of smart web video production formats that can be easily and quickly produced at an affordable cost and without compromising quality.
Consequently, with our web video production formats. brands and advertisers can now produce fast moving consumable content part of their long term content marketing strategy.