How can a Health-Tech Product Appeal to an Arab Audience?


Healthcare has changed tremendously in recent years. The industry shifted from a provider centric business model to a patient first model. And this shift came with amazing technologies that allowed patients to be more informed and in control of their health. And with a growing health-tech marketplace, finding a spot inside the patient’s mobile phone has become a challenge to healthcare providers in the MENA region.

But how can a health-tech product appeal to an Arab audience?

Well, the doctor patient relationship for Arabs is very personal, as doctors are seen as part of the family. So by developing health-tech products that are personalized and that speak the patient’s language, healthcare providers are able to attract and convert an Arab target audience.

Localizing healthcare starts by localizing ideas. And that is what we do.