So how can a crypto currency or a marketplace establish trust with the Arab consumer?
Well, transparency is key but more importantly you need trustworthy communication. All that crypto jargon has to resonate with the target audience; it has to speak their language.
In the Arab world, when giving your word is more important than any contact, then the choice of words becomes absolutely crucial to building trust.
So if you are a crypto brand wanting to attract an Arab target audience, then localizing the crypto’s philosophy, its use, the marketplace, the information resources as well as producing original localized content are key ingredients, essential for success.
Localizing crypto starts by localizing ideas and that is what we do.